Business, Enterprise & Marketing

Our vision is to develop well-rounded learners to be able to enter the workplace with a strong understanding of business and economic (KS5) concepts.

We aim to achieve this by preparing students to enter the workplace and understand their potential roles and future aspirations. We develop the Warlingham Learner within business studies to nurture qualities such as communication, problem-solving, self-management, teamwork, resilience, creativity, digital and financial skills. We enable students to become ‘proactive readers’ and have a developed understanding of type 2 & type 3 vocabulary within the business world.

Our curriculum aims to ensure that all students develop a sound Business and Economic knowledge, conceptual understanding and Skills and Learner attributes through the disciplines of marketing, enterprise, Business and Economic principles. The curriculum is a progression model, through which Economic and Business theories and concepts are developed and built upon. Our Core Concepts, through which all aspects of Enterprise, Marketing, Business and Economics are:

The Core Concepts

The links between revenue and costs and their impact on Business finance.
Factors affecting supply and demand for goods and services in the market.
The role of Human resources in small and growing business.
External influences on the business including legislation, exchange and interest rates, unemployment and inflation.
The core concepts and understanding of business planning, structure and ideas.
The efficient allocation of resources including the concepts of allocative, Dynamic and productive efficiency.
The topic running order – an explanatory question linked to the big ideas.

key stage 4

GCSE Business

Year 10

Investigating small business

Understanding external influences on business
Making the business effective
Putting a business idea into practice
Spotting a business opportunity
Enterprise and entrepreneurship

Year 11

Building a business

Making human resource decisions
Making financial decisions
Making operational decisions
Making marketing decisions
Growing the business

Cambridge National in Enterprise and Marketing

Year 10

Enterprise and marketing concepts

Understand how to target a market
Understand different functional activities needed to support a business start up
Understand factors for consideration when starting up a business
Understand how to attract and retain customers
Understand product development
Understand what makes a product or service financially viable

Design a business proposal

An explanation of market segmentation and its benefits, using real business examples
A description of the importance of market research, including examples of different methods
Different product design ideas with an explanation of their strengths and weaknesses in relation to their customer profiles
Identification of fixed and variable costs for their proposed design coupled with pricing strategies
Application of break-even analysis

Year 11

Market and pitch a business proposal

Build a brand identity making marketing decisions
Review a business proposal
Review a professional pitch to an external audience
Use and develop personal and presentation skills to deliver a professional pitch
Plan a pitch
Promote a product
Plan brand ideas for a business challenge

key stage 5

Edexcel A Level Business (9BS0)

Year 12

Theme 1 – Marketing and People

During Theme 1 students will develop an understanding of:

Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders.

Theme 2 – Managing Business Activities

During Theme 2 students will develop an understanding of:

Raising finance
Financial planning
Managing finance
Resource management
External influences.

Year 13

Theme 3 – Business Decisions and Strategy

During Theme 3 students will develop an understanding of:

Raising finance
Financial planning
Managing finance
Resource management
External influences

Theme 4 – Global Business

During Theme 4 students will develop an understanding of:

Globalisation
Global markets and business expansion
Global marketing
Global industries and companies (multinational corporations).

Pearson BTEC Business Level 3 National Extended Certificate in Buisness (601/7159/5)

Year 12

Unit 1 – Exploring Business

In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive. Learners will:

Explore the features of different businesses and analyse what makes them successful
Investigate how businesses are organised
Examine the environment in which businesses operate
Examine business markets
Investigate the role and contribution of innovation and enterprise to business success.

Unit 2 – Developing a Marketing Campaign

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed. Learners will cover:

Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
Using information to develop the rationale for a marketing campaign
Planning and developing a marketing campaign

Year 13

Unit 3 – Personal and Business Finance

Understand the importance of managing personal finance
Explore the personal finance sector
Understand the purpose of accounting
Select and evaluate different sources of business finance
Break-even and cash flow forecasts
Complete statements of comprehensive income and financial position and evaluate a business's performance

Unit 8 – Recruitment and Selection

Learners explore how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance. Learners will:

Examine how effective recruitment and selection contribute to business success
Undertake a recruitment activity to demonstrate the processes leading to a successful job offer
Reflect on the recruitment and selection process and your individual performance.